About

Welcome to Our Ford Dealership in Edmonton, AB

At Waterloo Ford we're dedicated to becoming your business of choice when it comes to all things automotive. After all we've been around for almost 70 years! Whether you come to us for the first time looking to get yourself into the driver's seat of one of our new Ford models or we've drawn you in with our wide selection of pre-owned vehicles, we hope to earn your trust for the long run with our great customer service delivered by the friendliest staff Edmonton has to offer.

We're confident in the vehicles we sell, that's why we love being a Ford and Lincoln dealership in Edmonton, AB. Every year we get a new selection of terrific vehicles with innovative features you can trust, which makes our job here at Waterloo Ford easy and fun.

A little something about our Product Specialists…

Waterloo Ford Lincoln has some of the best Product Advisors in the business because the team here is filled with compassionate individuals who share a determination and drive to take great care of our customers before, during and after the sale. One of the ways we do that is by building trust with our clients by demonstrating consistent transparency with them during every aspect of their experience with us.

We share the common belief that success is a team sport. If our customers come out with a great deal and a smile on their face, then we have played our role effectively!

It is so important to us to make our customers feel comfortable during their experience with us, buying a car can be a big deal but it can also be an easy and stress free experience. We pride ourselves on making our customer's feel cared for by providing solid information in a clear and informative fashion so that our customers never feel misguided or mislead, a well informed customer is a comfortable customer!

Part of achieving a culture of excellence is in developing the right team mentality amongst our staff, this includes regular training and improving our product knowledge as our industry is ever evolving and there is always something new to learn. Our advisers undergo classroom training, live role-play scenarios, as well as live in house experience with customers. There really is no better experience than experience!

Quality Used Vehicles at Waterloo Ford

Our dealership is loaded with quality used vehicles that we think you will love and our Sales Advisors are here to make your experience with us as enjoyable and stress free as possible. You can have confidence purchasing your next vehicle from us knowing that is has completed a rigorous Mechanical Fitness Assessment by our certified technicians.

Among many other compliance's the vehicles have passed inspections of the brakes, tires and wheels, electrical, diagnostics, suspension, frame and body, engine and steering just to name a few. Our certified pre-owned vehicles also come with a warranty for added peace of mind.